People from around the world are calling it ‘the best toothpaste ever’

A vast majority of people worldwide, including in the US, have been using classic toothpaste brands like Colgate and Pepsodent for decades. These brands have been passed from one generation to the next, and we just keep using them without much thought. Aggressive marketing by these brands maintains a positive brand image in our minds and keeps us away from trying out the alternatives.

But does that mean these products are good? The answer is a resounding NO. If that were true, why do we need frequent dentist visits and need to undertake expensive dental procedures again and again despite using these supposedly good products and following all the best practices?

India, the land of Ayurveda, happens to be one of the few countries in the world that has been able to break free from the long but unfruitful association with these global brands. All this was made possible by the rise of an Indian brand of herbal products founded by a yoga guru and a scholar of Ayurveda, Patanjali. Their vision was to promote holistic wellness by creating products that integrated the wisdom of Ayurveda with modern production techniques, offering affordable and natural alternatives to everyday products. From just 0.5% a decade ago, Patanjali has managed to expand its market share to 11% in the Indian toothpaste market, snatching that share from global behemoths like Colgate Palmolive, HUL, and GSK. While the big players are going all guns blazing to stop Patanjali from spreading its wings, they have failed to do so.

So many people: Indians (including me) and people from other countries of the world today swear by this product. Below is a snapshot of Amazon reviews from people around the world to provide you with a quick perspective.

Why Patanjali is Way Better Than Classic Toothpaste Brands?

The primary issue with classic toothpaste brands (which control the Western thought on dental health) is their overemphasis on the teeth while largely ignoring the health of the gums. Most conventional products are designed to whiten teeth or fight cavities, but few focus on the overall health of your mouth—especially the gums, which play a crucial role in your dental health.

Gum disease is one of the most common oral health problems in the U.S., and yet, it’s often overlooked until it becomes severe. Patanjali (or most other ayurvedic/herbal dental products for that matter) differentiates itself by taking a more balanced, holistic approach to oral care, addressing both the teeth and the gums.

While there are many herbal/ayurvedic toothpaste brands available in the Indian/global market, Patanjali, a unique blend of 26 herbs, easily comes out on top in terms of mind share as well as market share. Beyond market share, there’s also some scientific evidence demonstrating the superiority of Patanjali toothpaste over its counterparts (Research 1, Research 2, Research 3).

While most herbal toothpaste brands don’t contain fluoride, Patanjali acknowledges the research around fluoride’s role in preventing cavities and has added some fluoride to its content.

If you’re in the U.S. and haven’t heard of Patanjali before, I understand that it might seem like a leap to switch from familiar brands to something completely new. But if you’re looking for a more natural, holistic approach to your dental health and reduce your visits to the dentist, I highly recommend giving Patanjali Toothpaste a try. If you are suffering from any of these problems, you’ll regret not giving Patanjali a chance:

•  Toothache
•  Halitosis
•  Gingival bleeding
•  Periodontal diseases
•  Pyorrhoea
•  Sensitivity
•  Bad breath

Note: You might find the flavor of the toothpaste too strong in the beginning, but you’ll soon start liking it. Don’t leave the toothpaste and switch to your routine toothpaste in haste.

How to Get the Best Dental Health Results? (DO NOT MISS READING THIS)

While Patanjali toothpaste by itself is very good and will give much better results than other kinds of toothpaste, you can amplify those results by 10X if you use the toothpaste in conjunction with Patanjali’s Dant Manjan (tooth powder). I’m sure most of you might not have even heard of toothpowders, but the results will be worth it. India has been using tooth powders for ages.

If you are unsure, you can do a tiny experiment. While waiting for 1-2 minutes before rinsing your mouth after you’ve massaged your gums and teeth with dant manjan for a couple of minutes (as per usage instructions), you can actually feel a tingling sensation and your gums tightening. This instant result is powered by an ingredient called akarkara. While the ingredients of toothpaste and toothpowder are essentially the same, the powder form contains a higher quantity of crucial ingredients because converting the formula originally created for powder form to paste form creates some constraints.

Now that we’ve discussed everything, here’s what I recommend:

• Start your morning dental routine with Patanjali toothpowder followed by Patanjali toothpaste.
• For the night routine, you can use just the Patanjali toothpaste

Using both toothpowder and toothpaste in the morning will stretch your morning dental routine by 3-5 minutes, but you’ll realize over time that it’s a time investment that yields returns. If you want to pick just one of the two, I’d suggest picking the toothpowder and additionally rinsing with mouthwash.

Note: Some users on Amazon found the toothpowder too strong/harsh for them. If you usually can’t bear strong flavours, you should buy the toothpowder’s smallest available pack to check if you can handle it.

Where to Buy?

I scanned the internet for all possible reliable options to purchase this product at the lowest price in the US and did not find any better source than Amazon. The products are also available in Walmart stores, but they run out of stock frequently. There are several Patanjali toothpaste variants available in the market. I’d recommend buying either of these two variants: